Search Engine Optimization (SEO) is that the Process of optimizing web page or whole sites to make it search engine friendly, Discover the a to z basics of seo.
Search Engine Optimization
Search Engine Optimization
Search Engine Optimization (SEO) is that the Process of optimizing web page or whole sites to make it search engine friendly, therefore obtaining higher positions in search results. This tutorial covers all the basics of SEO that will help to understand the basics of search engine optimization. We will share more SEO techniques to boost the visibility of your websites for various search engines, particularly for Google, Yahoo, and Bing later on.

Types of SEO

There are two basic factor that affect website ranking in search results,
1) On Page SEO Factor
2) Off Page SEO Factor
On Page Versus Off Page SEO
On Page Versus Off Page SEO
On Page SEO
This factor solely depends upon the publisher of website, what type of content you publish on the web? Are you providing any HTML hint that helps search engine to better determine relevancy? How your website structure is that help you rank in search engine.

Off Page SEO
Web Master or publisher may not have direct control over this factor, Search engine makes use of this as they learn that relying on publisher won't help to give relevant search results in search engines for different website. 
Black hat search engine optimization
Black hat search engine optimization
This is the under-the-table, unethical method of gaining rankings on search engines. If you practice black-hat SEO and you’re caught, your website can be heavily penalized by the search engines.
White hat search engine optimization
White hat search engine optimization
This is the accepted method of SEO to improve your organic rankings on search engines, and increase targeted traffic to your website.
301 Redirect
301 Redirect
A way to make one web page redirect to another page. Whenever you change the web address of a page, apply a 301 redirect to make the old address point to the new one. This ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index.

ALT Tag
ALT Text/Tag or Attribute
A description of an image in your site's HTML. Unlike humans, search engines read only the ALT text of images, not the images themselves. Add ALT text to images whenever possible.

Anchor Text
Anchor Text
The actual text of a link to a web page. On most websites, this text is usually dark blue and underlined, or purple if you’ve visited the link in the past. Anchor text helps search engines understand what the destination page is about; it describes what you will see if you click through.

Blog
A part of your website where you should regularly publish content (e.g. descriptions of events, photos, videos, etc.). Each blog post on your website is a new page that a search engine sees, and therefore a new opportunity to get found online. Make sure you keep your blog within your own domain.

Bookmark
A link to a website saved for later reference in your web browser or computer. Social bookmarking sites (example: Delicious.com) let users share websites they like with each other. Having links to your site in social bookmarking sites is a sign to crawlers that your website content is interesting to people.

Canonical URL
The canonical URL is the best address on which a user can find a piece of information. Sometimes you might have a situation where the same page content can be accessed at more than one address. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one.
cloaking in seo
cloaking in seo
Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page.The purpose of cloaking is to get ranked for specific keyword phrases, and then redirect the incoming traffic to another page.
Cascading Style Sheets
Cascading Style Sheets
The part of your code that defines how different elements of your site look (examples: headers, links).
Directory
Directory
Just like directories for people and phone numbers, there are directories for websites. Submitting your site to a directory gives you more than just an inbound link; it helps people find you. The most popular web directories are Yahoo! Directory and Dmoz.
Domain in seo
Domain
The main web address of your site. It's good to renew ownership of your domain for several years. Search engine rankings favor websites with longer registrations because it shows commitment.
Doorway pages
Doorway pages
Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page.

This is a black hat SEO method that involves creating fake website page that users will never see. Doorway pages can be used to trick the search engine spiders into indexing a website page higher. Once again, get caught and you will be banned.
The Fold
The Fold
The “fold” is the point on your website where the page gets cut off by the bottom of a user’s monitor or browser window. Anything below the fold can be scrolled to, but isn’t seen right away. Search engines place some priority on content above the fold, since it will be seen right away by new visitors. Having too many ads above the fold can be seen as a negative issue, too. (See Panda).
Headings
Text on your website that is placed inside of a heading tag, such as an H1 or H2. This text is often presented in a larger and stronger font than other text on the page.

HTML in seo
HTML in seo
The code part of your website that search engines read. Keep your HTML as clean as possible so that search engines read your site easily and often. Put as much layout-related code as possible in your CSS instead of your HTML.
Inbound Link
Inbound Link
A link from one site into another. A link from another site will improve your SEO, especially if that site has a high PageRank.
Internal Link
Internal Link
An internal link is a type of hyperlink on a webpage to another page or resource, such as an image or document, on the same website or domain. Hyperlinks are considered either "external" or "internal" depending on their target or destination.
Indexed Pages
Indexed Pages
The pages of your website that are stored by search engines.
Javascript in SEO
A scripting language that allows website administrators to apply various effects or changes to the content of their website as users browse it. Search engines often have difficulty reading content that is inside of JavaScript, but they are getting better at it over time.
Keyword in SEO
A word that a user enters in search. Each web page should be optimized with the goal of drawing in visitors who have searched specific keywords.
Keyword stuffing
Keyword stuffing
Keyword stuffing is a search engine optimization (SEO) technique, in which a web page is loaded with keywords in the meta tags or in content of a web page. Keyword stuffing may lead to a website being banned or penalized in search ranking on major search engines either temporarily or permanently. Because keyword density plays an important role in the indexing of your website, some webmasters try to trick search engines by artificially stuffing all the website content with keywords. It doesn’t work and will get your website penalized.
Link Building in SEO
Link Building in SEO
Link building (alternative spellings include link building and link-building) refers to the process of getting external pages to link to a page on your website. It is one of the many tactics used in search engine optimization (SEO).The activity and process of getting more inbound links to your website for improved search engine rankings.
Long Tail Keyword
Long Tail Keyword
An uncommon or infrequently searched keyword, typically with two or more words in the phrase. Small businesses should consider targeting long tail keywords, as they are lower difficulty and often have more qualified searchers. Common keywords such as  'software' are more competitive, and very hard to rank high for them in search.
Link Farm
Link Farm 
A set of web pages created with the sole aim of linking to a target page, in an attempt to improve that page's search engine ranking. A link farm is a website or directory that groups websites together and links to each one with the sole purpose of increasing PR and gaining top organic rankings. Link farms used to work back in the day, but are now considered black hat by the search engines.
Metadata in SEO
Metadata that tells search engines what your website is about.
Meta Description is of fewer than 160 characters of the contents of a page and why someone would want to visit it. This is often displayed on search engine results pages below the page title as a sample of the content on the page.
Meta Keywords was previously used by search engines in the 90s and early 00s to help determine what a web page was about, the meta keywords tag is no longer used by any major search engines.
MozRank
MozRank
A logarithmic ranking provided by SEOmoz from 0-10.0 of the number and quality of inbound links pointing to a certain website or page on that website. A 10.0 is the best linked-to page on the internet, and a 0 has no recognized inbound links.
Nofollow Links
A nofollow link doesn’t carry over any PR value (explained below) to the page it is linking to. These are mostly used when you want to cut down irrelevant links to content to improve the overall value of your website. By default, if you don’t specify that a link should be “nofollow’, it will automatically be “dofollow”, which will carry value over to the destination page. When a link from one site does not pass SEO credit to another. Do not use nofollow when linking to internal pages in your website. Use it when linking to external pages that you don't want to endorse.
Page Title in seo
Page Title In SEO
The name you give your web page, which is seen at the top your browser window. Page titles should contain keywords related to your business. Words at the beginning of your page title are more highly weighted than words at the end.
PPC (Pay-Per-Click)
PPC (Pay-Per-Click)
Advertising method in which an advertiser puts an ad in an online advertising venue and pays that venue each time a visitor clicks on his/her ad.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

Ranking Factor in 2016
Ranking Factor In SEO
One element of how a search engine determines where to rank a certain page, such as the number of inbound links to a page or the contents of the title tag on that page.
Referrer String in SEO
Referrer String in SEO
A piece of information sent by a user’s browser when they navigate from page to page on the web. It includes information on where they came from previously, which helps webmasters understand how users are finding their website.
RSS Feed
RSS Feed
RSS stands for 'really simple syndication.' It is a subscription-based way to get updates on new content from a web source. Set up an RSS feed for your website or blog to help your followers stay updated when you release new content.
Search Engine Ranking Page
The page that you are sent to after you run a query in a search engine. It typically has 10 results on it, but this may vary depending on the query and search engine in question.

Search Engine Algorithm
Search Engine Algorithm
Google’s search algorithm is the engine that is used to find the most trusted and relevant website pages for any search query.
Sitemap
special document created by a webmaster or a piece of software that provides a map of all the pages on a website to make it easier for a search engine to index that website.
Social Media
Social Media
Online media created by and shared among individuals. Facebook, YouTube, LinkedIn, Google+, and Twitter are popular social media websites. Links from many social media sites now appear in searches. It's important to have links to your site spread throughout social media.
Spider , Bot, Robot
Spider (Bot/Robot)

A computer program that browses the internet and collects information about websites

Spiders are also known as crawlers, every search engine has its own crawler. The crawler of Google is called GoogleBot. They are responsible for the complete process that includes crawling, indexing of websites, processing and retrieving of results in search engine result pages SERPs.

Traffic
The visitors to your site.

Title
The title of a page on your website, which is enclosed in a <title> HTML tag, inside of the head section of the page. It appears in search engine results and at the top of a user’s web browser when they are on that page.

Traffic Rank
The ranking of how much traffic your site gets compared to all other sites on the internet. You can check your traffic rank on Alexa.com.
HTML tag, inside of the head section of the page. It appears in search engine results and at the top of a user’s web browser when they are on that page.</div> <a class="button">Traffic Rank</a> <div> The ranking of how much traffic your site gets compared to all other sites on the internet. You can check your traffic rank on Alexa.com.</div>
Dushyant

Dushyant

Passionate IT Proffesional

Post A Comment: